Health Canada has stated that this labelling does not make a product legal or exempt it from regulatory requirements
Wang X, Li C, Wang Y, Chen H, Zhang X, Luo C, et al

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A portfolio concentrated in savory snacks, baked goods, sugary beverages, and calorie-dense convenience food occupies a materially different position from one weighted toward protein products, functional foods, and nutrient-dense formats, and that difference in exposure has grown more pronounced with every quarter of adoption data since 2024