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This walking tour will explore the evolution of America’s drinking mall
GRAB A DRINK
and ever slightly nerdy
New for 2026
The New Normal: Building NA Drinks Into the DNA of Your Bar Program ($5,300) CAP / TOTC This walking tour will exploreTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page. Nonalcoholic beverages are way beyond a passing trend to be accommodated; they're a menu pillar to be engineered. This panel reframes NA programming as an essential expression of a bar's identity and craft, offering a
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