In Google searches per 10 million, semaglutide was the clear winner (705.3) in February 2024, followed by tirzepatide (210.5) and liraglutide (17)
Influencer partnerships done right: How to vet a micro-influencer, why a 12-month minimum commitment and a proper contract are non-negotiables, the importance of a non-compete clause, and where these partnerships most commonly fall apart Content days that actually work: How both agencies plan and execute on-site content days (down to the hour) so practices walk away with six months of content from two days of filming, and why showing up without a plan is the biggest waste of everyone's time AI as a creative partner, not a ghostwriter: How to use Claude and ChatGPT for ideation without sounding robotic, why uploading your voice as a prompt changes everything, the Whisper Flow hack for capturing your ideas in your own words, and what AI should never be allowed to replace Building your brand before you build your feed: Why getting crystal clear on your mission, values, target patient, and content pillars before posting a single thing will save you from a painful rebrand down the road Quoteworthy Moments: "My hot take is that not every practitioner needs to be an influencer
If reactions persist or worsen, or if you notice signs of infection (heat, pus, worsening pain), reach out to your healthcare provider
G., Pettersson, J., & Vilsbll, T
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