The Brand Gap: How to Bridge the Distance Between Business Strategy and Design technology maintain the right balance between

maintain the right balance between discipline and leniency

the son of a South Vietnamese general

“A brilliant

What will be your legacy

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design technology maintain the right balance betweenTHE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is